ABOUT
RUTHLESS DREAMERS
OUR MISSION IS SIMPLE
Turn artists into warriors
Ruthless Dreamers is here to set a new standard for musicians.
Yeah — drugs, sex, and rock & roll built the myth.
But everyone knows how that story ends.
Burned out. Broken down. Forgotten.
We’re rewriting the script.
At Ruthless Dreamers, we believe the modern musician should be sharp, disciplined, powerful, and fully alive — not exhausted, distracted, or running from themselves.
Because if you want to create your best art…
you have to become your best self.
And your best self isn’t addicted.
Isn’t complacent.
Isn’t out of shape.
And isn’t waiting for “inspiration” to save them.
Your best self is focused, intentional, and unstoppable.
A weaponized version of the artist you know you’re meant to be.
We’re here for the musicians who want to conquer their most audacious dreams, not coast on potential.
Because it’s never just about what you do —
it’s about who you are while you do it.
Ruthless Dreamers leads by example.
We don’t preach greatness — we embody it.
We build musicians who show up with the presence, clarity, and intensity needed to truly stand out.
This brand exists to help rockstars strengthen their body, sharpen their mind, and elevate their identity — so they can become the most vibrant, electrifying, and undeniable version of themselves.
This is the new era of musicianship.
This is the recalibration.
This is Ruthless Dreamers.
THE FOUNDER
Ruthless Dreamers is here to disrupt the system at its core. They don’t want you to know your power. They want you trapped in their doctrines, lost in cult-like mentalities, disconnected from God, your soul, and your purpose—because that makes you easy to control.
This brand is my way of saying, loud and clear: FK THAT!**
I believe you can build the exact life you want because I’ve done it. I grew up in a tiny town in New Brunswick, Canada, where success meant driving a dump truck or becoming a school teacher. But deep down, I always knew there was more for me.
Fast forward ten years. I’m still in my 20s, and I’ve swum in the depths of Hawaii’s oceans, alongside sharks, rays, eels, and whales. But even then, I craved more. Alaska called next—downhill mountain biking the wildest trails, sharing space with wolves and grizzlies, and savoring fresh-caught salmon. And yet, the desire for something bigger remained.
I wanted to give back, to serve, to spread love and blessings to those who needed it most. That’s how I found myself volunteering and teaching English in Indonesia, packing my bags for a new chapter of growth and purpose. Since then I've seen many countries and have been truly blessed to do and see the things I have.
What I’ve discovered through these experiences is that life is beautiful. You CAN be, do, have, and create anything you want. But it all starts with becoming the person who believes it and executes on it.
That’s what Ruthless Dreamers is all about: becoming the person who makes their dreams a reality. It’s about leading by example, embodying the principles the world desperately needs, and showing others what’s possible when you align with your purpose.
I’ll continue to build, grow, and invest in myself, becoming the person I was always meant to be. My hope is to empower and inspire you to do the same. Together, as we rise, we’ll see the system crumble and be replaced by a world of hardworking people connected to God, purpose, and truth.
We’re not here to preach—we’re here to lead. To live. To be the undeniable example of what’s possible.
Welcome to Ruthless Dreamers.
Dylan Freaken Ross
